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Flyer Tips

Decide on the purpose -
Do you want your marketing materials to attract website hits, sell tickets, engage interest, raise awareness, inform consumers? It's easy to lose track of the key purpose to your marketing material. Decide what it is you want from your publicity, from the start. This may define or change your material plan. When to release your flyer or poster campaign - A flyer design will take roughly 1-2 days to produce - depending on content changes.

Establish a content hierarchy - Decide what information is the most important i.e. the name, logo, date, venue. A successful flyer has a clear and engaging aesthetic hierarchy. This provides order and structure that will allow the target audience to decipher key information.

Identify a style -
What flyer style will work the best for your chosen market? What visuals will your audience relate to more and find most appealing? Things to consider are whether you are aiming to appeal to a mass audience - therefore not wanting to discourage minorities. Alternatively you may be aiming to attract a defined niche audience that seeks a unique identity and brand style. Once you have defined your market, look into what brands already appeal to them to draw inspiration.

Think about colours -
Colours can be influenced by the market, the venue and even the time of year. You may decide to use vibrant and colourful colours in the summer and then more subdued colour tones for the winter periods. What mood do you want to create?

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