Email Newsletters.
Promoting your products or services by email can be a powerful and flexible form of direct marketing. You can communicate your messages quickly and cheaply. You can also tailor your message to specific types of customer more cost-effectively than with paper-based marketing.
However, you should plan your email marketing with care to make it relevant and interesting to recipients. You also need to be aware that you must always obtain their consent before sending them marketing emails.
This guide shows how to get customers' permission to receive email from your business and how to ensure you reach the right people. It also covers how to monitor the effectiveness of email marketing and newsletters and the legal issues you need to be aware of.
Things to consider
Make sure your email newsletter:
* is interesting and relevant so that recipients open and read it
* uses customised messages so people pay more attention - if you've won a contract in your area, you could focus on the location for local recipients, while those further away will concentrate on what the contract shows you could do for them
* gets recipients to phone you or click through to your website
Your phone number and website address should be displayed prominently and repeatedly so people can easily find them.
Direct links to relevant parts of your website can sit alongside each story in the newsletter so users can click straight through.
Design guide
Usually, an email newsletter or email advertisement has a masthead (the graphic header with a logo, company name / website name / product name, some slogan and, sometimes, the date of issue), a footer (the bottom bar with the copyright, some note about SPAM, unsubscribe link, etc), and the content area (mainly the text information and some links).
Prices
In the following tables you will find email newsletter design prices, although it is by no means the only design we do. For a bespoke quote, please visit the contact page to email the design studio or phone the office on 07825 237 673
