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Strategic Clarity & Calm Leadership:
In fast-paced or high-stakes environments, you maintain a grounded and structured approach, able to distil complex digital challenges into clear, actionable strategies.
Creative-Technical Fusion:
You seamlessly bridge the worlds of creative design and backend engineering, allowing you to conceptualise and execute digital solutions that are both beautiful and functional.
Brief-Driven Precision:
You’re deeply rooted in purpose and delivery. Your work never strays from the brief, but always expands what’s possible within it.
Quietly Driven:
Your leadership style is confident, measured and effective—driven more by execution than noise, and more by outcomes than ego.
I’ve built platforms from the ground up, handling everything from technical architecture to the front-end polish. These platforms have generated over £1M+ in turnover, and I’ve been hands-on with technologies like WordPress, Magento, PHP, and SQL.
Using tools like Adobe Suite, Figma and Framer, I ensure my work not only functions flawlessly but also wins user trust and drives conversions through exceptional user experience and visual design.
With 20 years of experience, I’ve led website and marketing operations, steering large-scale projects and managing cross-functional teams with a focus on efficiency and clear objectives.
I have a robust understanding of website security best practices, particularly for eCommerce. This includes PCI compliance, ensuring user data protection and maintaining operational integrity across all platforms.
I’m known for my ability to push projects across the finish line—on time, within scope, and on budget—always keeping a keen eye on performance metrics.
WordPress
Figma
Framer
Magento
Adobe Suite
eCommece
Javascript / PHP
MYSQL
For me, every line of code and every visual element I create is deeply intentional, always serving the end-user. Whether it’s visual design or backend logic, everything I build has a clear purpose.
Ideas are easy; bringing them to life is what truly matters. I’m driven by execution, consistent delivery, and creating tangible value. These traits have made me a trusted leader in both in-house and consulting projects.
I firmly believe that trust is earned not just through great design and functionality, but also through resilience and compliance, especially in regulated eCommerce environments. Security isn’t an add-on; it’s fundamental.
I view platforms as tools to achieve a goal, not as limitations. I’m adept at adapting to build what’s needed, whether it’s with WordPress, Magento, or bespoke stacks. I’m never constrained by what’s typical.
