Style of Working
Strategic Clarity & Calm Leadership:
In fast-paced or high-stakes environments, you maintain a grounded and structured approach, able to distil complex digital challenges into clear, actionable strategies.
Creative-Technical Fusion:
You seamlessly bridge the worlds of creative design and backend engineering, allowing you to conceptualise and execute digital solutions that are both beautiful and functional.
Brief-Driven Precision:
You’re deeply rooted in purpose and delivery. Your work never strays from the brief, but always expands what’s possible within it.
Quietly Driven:
Your leadership style is confident, measured and effective—driven more by execution than noise, and more by outcomes than ego.
Areas of Expertise: Full-Spectrum Web Strategist
End-to-End Web Development
I’ve built platforms from the ground up, handling everything from technical architecture to the front-end polish. These platforms have generated over £1M+ in turnover, and I’ve been hands-on with technologies like WordPress, Magento, PHP, and SQL.Creative UX & Visual Direction
Using tools like Adobe Suite, Figma and Framer, I ensure my work not only functions flawlessly but also wins user trust and drives conversions through exceptional user experience and visual design.
Digital Operations & Leadership
With 20 years of experience, I’ve led website and marketing operations, steering large-scale projects and managing cross-functional teams with a focus on efficiency and clear objectives.
Security & Compliance
I have a robust understanding of website security best practices, particularly for eCommerce. This includes PCI compliance, ensuring user data protection and maintaining operational integrity across all platforms.
Results-Focused Execution
I’m known for my ability to push projects across the finish line—on time, within scope, and on budget—always keeping a keen eye on performance metrics.
Knowledge and Experience
WordPress
Figma
Framer
Magento
Adobe Suite
eCommece
Javascript / PHP
MYSQL
Professional Philosophy: Creativity Meets Systems
Design with Purpose
For me, every line of code and every visual element I create is deeply intentional, always serving the end-user. Whether it’s visual design or backend logic, everything I build has a clear purpose.
Execution is Everything
Ideas are easy; bringing them to life is what truly matters. I’m driven by execution, consistent delivery, and creating tangible value. These traits have made me a trusted leader in both in-house and consulting projects.
Security is a Baseline,
Not an Afterthought
I firmly believe that trust is earned not just through great design and functionality, but also through resilience and compliance, especially in regulated eCommerce environments. Security isn’t an add-on; it’s fundamental.
Technology is a Medium,
Not a Barrier
I view platforms as tools to achieve a goal, not as limitations. I’m adept at adapting to build what’s needed, whether it’s with WordPress, Magento, or bespoke stacks. I’m never constrained by what’s typical.
