![Good Home Page Design Principles Good Home Page Design Principles](https://sp-ao.shortpixel.ai/client/to_auto,q_glossy,ret_img/https://www.receptivemedia.co.uk/wp-content/plugins/revslider/public/assets/assets/dummy.png)
The home page design is the common entry point to your website. It should serve as a compelling window to your internal web content. We explore how to shape it for success.
![Shop front parallels with web home page design](https://sp-ao.shortpixel.ai/client/to_auto,q_glossy,ret_img,w_650,h_366/https://www.receptivemedia.co.uk/wp-content/uploads/2020/05/shopfront-optimized.png)
At Receptive Media, we like to draw inspiration from shopfront displays and emulate this in our home page design.
A shopfront window is not only an extension of the brand, it performs a few other functions outlined here:
- Indicates quickly what is inside
- Uses visual tone to engage and relate
- Grabs attention in a striking way
- Entices and invites curiosity
- Frames and highlights key products or ranges
How to Apply Through Web Design
If a page needs a big and striking image, it's usually the home page. In addition, a clear hierarchal order can and should be created with a large and hard-hitting image.
Other functions of a home page design:
- Categorise key content
- Present a fast and efficient route
- Prioritise key content to support the SEO strategy
The Benefits of an Image Based Home Page
A large image allows you to change the impression of your website home page with minimal effort. This helps to keep your website style current and create a timeless classic design. If you present lots of small elements, it becomes more difficult to maintain. Home page banners are commonly presented in a slider which allows multiple messages to be displayed in a large format.