Good Home Page Design Principles

The home page design is the common entry point to your website. It should serve as a compelling window to your internal web content. We explore how to shape it for success.

Shop front parallels with web home page design
A shopfront window display to draw web design inspiration from.

At Receptive Media, we like to draw inspiration from shopfront displays and emulate this in our home page design.

A shopfront window is not only an extension of the brand, it performs a few other functions outlined here:

  • Indicates quickly what is inside
  • Uses visual tone to engage and relate
  • Grabs attention in a striking way
  • Entices and invites curiosity
  • Frames and highlights key products or ranges

How to Apply Through Web Design

If a page needs a big and striking image, it's usually the home page. In addition, a clear hierarchal order can and should be created with a large and hard-hitting image.

Other functions of a home page design:

  • Categorise key content
  • Present a fast and efficient route
  • Prioritise key content to support the SEO strategy

The Benefits of an Image Based Home Page

A large image allows you to change the impression of your website home page with minimal effort. This helps to keep your website style current and create a timeless classic design. If you present lots of small elements, it becomes more difficult to maintain. Home page banners are commonly presented in a slider which allows multiple messages to be displayed in a large format.

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