SEO Fundamentals – Guide for Small Businesses

Why should we care about SEO Grow traffic Reach new audiences/users Brand awareness Attract users ready to buy/sign up Website performs better in other ways Sustainable growth We are going to answer the following questions… What is SEO? How does Google rank websites? How can we rank better in Google? How does Google rank websites? […]

Writing web copy for SEO

Here are some general tips to write good, strong and compelling text content for SEO. Titles Titles are key. It’s relatively well known that the title will weight the page in favour of the title term. Keep this as undiluted, targeted and concise as possible to match your chosen term. It is far easier to […]