Creative Leaflet Design – Tips

Leaflet design tips are easy to come by but not always beneficial for your marketing project. It's important you get the right advice and ensure your printed leaflets project the right image for your business and service, be it through colour, style and visual tone.

Leaflet design objectives

When designing a leaflet you will first need to consider the purpose. Are you raising awareness amongst your target market and building brand exposure, are you promoting a promotion, or are you attempting to realise a sale? These are all question that should be asked when first considering the leaflet design brief and should be followed closely throughout your design project. If the aim with your leaflet design is to convert and encourage sales, you will need to strongly emphasise the unique selling point and clearly display your contact details. If you are aiming to attract a specific audience, then you will need to connect, through your flyer design, in a visual tone they can relate to and understand.

Leaflet design key messages

Following these steps will help you produce a strong and creative leaflet design.

Leaflet design tip 1 - Briefly outline the service you provide

Keep it brief so that the viewer gets the message immediately. Do not waffle and boor your leaflet reader with an overly complicated message. This point is especially true if your leaflets need to be picked up from a shelf and therefore grab peoples attention.

Leaflet design tip 2 - Ensure your contact details are clearly presented

Include the right details and make these as prominent as possible. If your contact details are presented at the bottom of your leaflet design, they may be easily missed and your efforts wasted as a result. Present your contact details at the top of your leaflet design, where possible, to ensure they go unnoticed.

Where will your leaflet design be presented

Leaflets posted through a door

Leaflet designs that are posted through a door are usually picked up. The need to grab the readers attention is lesser than if placed on a shop shelf. The visual tone and aesthetic can be a little softer because of this so bear this in mind when considering your design concept. If you're are speaking to someone one-to-one there usually is no need to shout!

Leaflets presented on a shelf

If your leaflets are to sit alongside other leaflets, maybe in a busy environment, they will need to stand out from the crowd. This can be done by using garish and fantastic colours that will shout to your audience. You could also use a leaflet visual style that your market will relate to, find emotive and in turn notice and pick up.

Defining a leaflet design style

Identify your market

Leaflet design target market. Are they niche or mainstream? Are the high-end or bottom-end? Will they relate better to a design style that reflects their lifestyle and sits well alongside their familiar tastes and interests? Are they looking for a bargain and if so will they be enticed by simplicity and straight to the point messaging?

Design influences

One you have defined your key leaflet design market think carefully about what products and interests they may be familiar with. If they are likely to shop at a particular shop then it may be worthwhile examining the visual aesthetic that the shop presents. These factors may influence and help characterise your final leaflet design and therefore improve your connection with your target market once you release it.