Market Data
Benchmarks, statistics and market insights across AI search, web design, SEO and e-commerce — to help you make better decisions and stay ahead of the curve.
Get in TouchAn estimated 40% of online search queries in 2025 now involve an AI-generated answer layer — up from near zero in 2022.
Use of AI-powered search tools grew fivefold between 2023 and 2025, driven by ChatGPT, Gemini and Perplexity adoption.
The majority of businesses have no strategy for how their brand appears in AI-generated answers — a significant competitive gap.
WordPress powers over 43% of all websites globally, making it the world's most widely used content management system.
Wix hosts approximately 3.8 million active websites in the UK, with strong adoption among SMEs and retail businesses.
Framer saw 340% growth in developer and designer adoption between 2023 and 2025, establishing itself as a mainstream build tool.
The UK e-commerce market was valued at approximately £142 billion in 2024, making it one of the largest in the world per capita.
Royal Mail remains the dominant parcel carrier for UK e-commerce SMEs, handling approximately 74% of small business shipments.
SMEs using automated shipping integrations report saving an average of 3.2 hours per day on manual order processing and data entry.
Organic search remains the single largest source of website traffic for most businesses, making SEO a foundational investment.
Less than 1% of search users ever click a result on page 2 of Google — making first-page rankings critical for visibility and traffic.
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